startups

Ready to take your startup to the next level?

The AgeTech Collaborative™ is looking for bold startups creating world-changing solutions to improve people’s lives as they age.

Our 8-week virtual accelerator helps AgeTech startup founders refine strategy, gain consumer insights, and connect with fellow founders all at no cost and no equity required.

What you’ll get from our one-of-a-kind 
accelerator program:

Consumer Insights & Research

Tap into decades of proprietary AARP research and real consumer insights to learn more about your target audience and market.

Strategic Business Insights

Leverage subject matter experts, growth marketing support, and UX/UI design consultation to validate your business and product strategy.

Tailored Support

Set goals and tap into our program resources to accelerate your startup’s growth with the help of your dedicated portfolio manager.

Startup Community

Join a cohort of like-minded entrepreneurs navigating the same challenges. After the program, you’ll connect to the rest of the ecosystem: leading investors, testbeds, enterprises, and other startups, all united behind our mission of making aging easier for everyone.

What startups say about the program:

The AgeTech Collaborative keeps us in the know with the latest research insights on effectively and equitably serving our diverse population, and in the loop with the most driven and impactful people in our space. … [The AgeTech Collaborative] has been instrumental in informing our target user personas and product development roadmap.

- care.coach
We refined our pricing based on consumer [insights]. We would’ve crashed if we went to market with our original pricing. Also, one of the subject matter experts really changed our go-to-market plan. We would’ve slogged away for a year before we narrowed in on the right strategy and marketing mix.

- Home Sweet Homeshare
We walked away with new taglines, a better UX experience, amazing new knowledge from experts and a ton of consumer research. The research is the biggest win.

- Joe & Bella
Subject matter expert(s) allowed us to see how markets we thought were attractive were really not a great fit, while at the same time provided avenues we had not previously thought about.

- Pluto Health

*AARP 2023 Tech Trends and Adults 50+, Jan 2023  https://www.aarp.org/research/topics/technology/info-2023/2023-technology-trends-older-adults.html

What Makes Our Accelerator Program Different

The AgeTech Collaborative operates at the intersection of technology and longevity, with a deep understanding of both of these dynamic, growing markets.

What to Expect Before, During and After Our 8-Week Cohort

Before the Accelerator – Application & Selection
  • Apply to pitch at one of our virtual or in-person events.
  • Select startups are invited to participate in a 3-5 minute pitch.
  • Top startups are invited to an interview with the accelerator team.
  • Startups are notified of their acceptance one month prior to the cohort start date.
During the Accelerator - Accelerator Participation
  • Participate in the 8-week fully virtual program (4 cohorts per year).
  • Startups spend an average of 3–5 hours per week on accelerator activities.
  • Meet weekly with your portfolio manager and attend workshops with your cohort. 
  • Work towards your program goals by leveraging resources ranging from consumer insights, AARP research, and subject matter experts to growth marketing and UX/UI design support.
After the Accelerator - Enter the Ecosystem
  • Enter into the AgeTech Collaborative ecosystem for ongoing connections among leading investors, testbeds, enterprises, and other startups, companies that all share the common goal to make aging easier for everyone.
  • Startups may be invited to join us at conferences like CES, HLTH and our exclusive ATC Summit.

Ready to Apply?

1. Submit an Application to Pitch – Tell us about your startup.

2. Pitch at an Event – Participate in a 3-5 minute virtual or in-person pitch.

3. Startup Interview – Meet with the accelerator team for a 45-minute call.

4. Final Review – Startups are notified whether they’ve been accepted.

Featured Startups

Meet the innovative startups leading the way in AgeTech.

FAQs

Where and when does the accelerator program take place?Path Copy 2

There are four accelerator program cohorts per year, each one including up to 15 startups. Our cohorts are run completely virtually, making them convenient to attend no matter where you’re located in the world, while still building connection and community between startups and staff.

Is there a cost to join? Path Copy 2

As a mission-driven organization, we don’t ask for fees or equity to join the program. We amplify startups who are aligned with our mission to make aging easier for everyone, therefore your success is our success.

By participating in the program, will I be able to market my product to AARP members or be able to utilize the AARP brand in marketing my business?Path Copy 2

Due to our non-profit status, we are unable to give startups access to the AARP membership base or utilize the AARP brand in marketing your business.

What criteria must startups meet to be eligible for the accelerator program?Path Copy 2

We’re looking for startups with a consumer-ready product, a clear use case for the 50+ population, and a team committed to participating in the program. Participation typically involves 3–5 hours of virtual meetings and events each week.

What is the time commitment for myself and my team?Path Copy 2

Startups that are getting the most out of this program are dedicating 3-5 hours per week throughout the duration of the 8 week cohort.

How many people on my team can participate?Path Copy 2

You’re welcome to include as many team members as needed to get the most value from the program. It’s important to involve the right people from the start, but keep in mind that too many participants can slow down decision-making and progress.

Is there an opportunity for investment from AARP?Path Copy 2

Yes, there are opportunities for investment from AARP. Investment discussions are held with every startup in the cohort closer to the end of the 8-week program.

Can I reapply?Path Copy 2

Yes. Many factors go into deciding who is invited to pitch, and strong companies may not be selected the first time. We encourage you to review the ATC’s guidelines and reapply when you’re ready. Demonstrating progress since your last application helps us see how your startup is evolving and strengthens your candidacy.

Do I have to be US-based?Path Copy 2

No but you need to either have a presence in the U.S. or be actively pursuing expansion into the U.S. market.

What type of companies do you work with?Path Copy 2

We work with a broad range of startups in the AgeTech space, including but not limited to, financial resiliency, healthcare, social engagement, accessibility, caregiving, or other areas in the longevity category. We are also looking for solutions related to healthspan and wellness that have applications to the 50+

What if we’ve been working on our startup for a while? Is the ATC accelerator still a good fit?Path Copy 2

Most likely, yes. We work with startups at various stages—from pre-revenue to more established companies. Because our program is tailored to each startup’s needs, we adapt our support based on where you are in your journey.

What if there’s already a startup in the ecosystem working on something similar to us?Path Copy 2

That won’t affect your chances of being accepted. We understand that multiple startups can approach the same problem in different, valuable ways. While we do try to avoid placing direct competitors in the same cohort, having a similar company already in the broader ecosystem is not a barrier to joining the program.

Show us how you’re changing the world

Applying to one of the AgeTech Collaborative Pitch Events is the first step towards becoming eligible for the Accelerator Program.