Startup Open Call

Built to Keep Going

July 1, 2026

Application Opens:

April 10, 2026

Application Deadline:

July 1, 2026 11:59 pm

Event Location:

Online

Challenge

We’re looking for startups that see aging as an opportunity—not a limitation. Bring us the unexpected: products, platforms, and experiences that help people extend their agency, purpose, and joy—not just their years. From health and wellness to social connection, from physical performance to lifelong learning. If you’re building something that helps people keep going (and growing), you belong here.

Who is this for?
Startups building products for people who want to stay active, capable, and engaged as they age—even if they’ve never considered AARP or AgeTech as their audience.

What we’re especially interested in
• Fitness, sports, and recovery tech for adults 40+
• Products that help maintain mobility, strength, and performance
• Tools that support independence, confidence, and quality of life
• Solutions that enable people to keep doing what they love—longer

Important note
You do not need to identify as AgeTech to apply. If your product helps people live better, longer, and more active lives, we want to hear from you.

Process

Finalists will be selected on a rolling basis between now and July 1st.

The Review

A selection committee will review the applications and invite the top startups to join us for the pitch session.

The Pitch

You’ll have 5 minutes to pitch your startup in front of a live panel of industry experts, followed by 5 minutes of Q&A.

Eligibility

• Products and services must be at least at the MVP stage.

• Demo Capability: Applicants must have a live, demo-able product.

• Traction: Startups should be able to show early signs of traction (e.g., users, pilots, partnerships, or revenue).

Benefit

Startups selected to pitch will be considered for the AgeTech Collaborative accelerator program, where they can expect hands-on mentorship by a team with years of experience building and creating solutions for the 50+ audiences. In addition, startups may have the opportunity to demo in the AgeTech Collaborative booth at large conferences such as HLTH 2026 and CES 2027.

Apply To Pitch