Panasonic Well Taps into the AgeTech Collaborative™ Ecosystem for the Family Wellness Innovation Challenge

Panasonic Well, a venture and business incubator within the Panasonic Group that innovates products and services to enhance well-being for people at every life stage, sought to expand their portfolio of offerings in the AgeTech and longevity space. Panasonic Well collaborated with the AgeTech Collaborative from AARP for the Family Wellness Innovation Challenge —an initiative inviting innovators and early-stage founders to pitch their caregiving and smart living solutions. Through a bespoke multi-channel promotional campaign, the goal was to target and identify promising startups with potential to integrate into Panasonic Well’s product strategy. In addition to receiving a cash prize, the winners would be showcased within Panasonic’s exhibition at CES 2025 in Las Vegas and on the AgeTech Collaborative’s CES booth stage.

Solution

• Challenge Announcement: Launched at AgeTech Collaborative’s 2-day ATC Summit gathering of 200+ AgeTech Collaborative stakeholders.
• Campaign Execution: Ran a multi-channel promotion for Panasonic Well’s startup challenge across email, the Collaborative blog, ecosystem community and social media platforms.
• Brand Visibility: Expanded reach for Panasonic Well via communications across the  Collaborative platform, as well as joint-hosted events at HLTH and CES conferences.
• Startup Targeting: The Collaborative announced the Panasonic Well challenge to 160 innovative early-stage AgeTech startups, aiming to target top candidates for the Family Wellness Innovation Challenge.

Outcomes

• Email Reach: Sent 3 branded emails to a targeted list of the Collaborative participants resulting in a 65% average open rate, average 38% forward rate, and 19% average clickthrough rate. Visitors to the Panasonic Well website via these promotions stayed an average of 3x longer.
• Social Media Promotion: Published 4 sets of posts on the Collaborative’s social media channels, generating an 8.44% average engagement rate.
• Featured Article: Published on the Collaborative blog and spotlighted on the ecosystem platform to over 1,100 participants, representing enterprises, investors, testbeds, business services, and startups. 
• Winners: Of the 5 winners selected to showcase in Panasonic’s exhibition at CES 2025, 2 were startups from the Collaborative’s portfolio.  All winners were highlighted in panel discussion with Panasonic Well on the Collaborative’s CES booth stage.

“Collaborating with the AgeTech Collaborative from AARP was a strategic move for Panasonic Well. Their platform connected us directly with the right startups and decision-makers, amplified our brand visibility, and positioned us as a leader in the AgeTech space. What truly set this opportunity apart was the trust and loyalty of their unique community. By aligning with the AgeTech Collaborative, we were able to leverage that trust to build authentic relationships and drive meaningful engagement.” 

— Christie Pitts, Panasonic Well